GAD Participate in “the Beauty of Chinese Characters” Competition
On Sept 28, 2018, students from the visual communication design, digital media art and the Innovation and Entrepreneurship center of GAD Visual Communication & Digital Media are invited to attend the annual ceremony of the 2018 “beauty of Chinese characters” global youth design competition under the leadership of Li Heng, Liu Xiaoyu and Hou Ruimiao.
The teachers and students first visited the exhibition of the grand ceremony and experienced the extensive and profound Chinese characters and the spirit of “activating Chinese characters”. The exhibition brings together designers’ thoughts on the design of Chinese characters, showing how to make Chinese characters’ application process from silent writing to innovative products. After the exhibition, the annual feast began.
Many distinguished guests attended the banquet, including professor Yu Dan, director of the Institute of Cultural Innovation and Cultural Communication Engineering in Beijing, professor Chen Nan, doctoral supervisor of Tsinghua University, and professor Chi Xun of the Southern California Laguna School of Art and Design.
Guests discussed “Chinese character creativity under the heritage of Chinese culture” and “the activation of Chinese characters and the inheritance of Chinese ethical civilization”, and presented a special presentation session for teachers and students — “the beauty of Chinese characters”, an introduction to the workshop of Laguna School and award presentation.
Chinese characters are the essence and refinement of Chinese traditional culture, the embodiment of the beauty of sinology and the combination of form and meaning. The works of this event are also the combination of making and manufacturing. Chinese designers in the new era should build a new order on the basis of traditional culture to meet the new needs, and achieve the integration of knowledge and practice, as well as the combination of theory and practice.